Resources

Books

If you want to be the best, you need to learn from the best in the world.

I’ve curated a list of learning materials that have been recommended to me by world-leading experts in Experimentation, Innovation and Product Design from the Experimentation Masters Podcast.

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  • Rebel Talent

    by Francesca Gino

  • New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age

    by Jeremy Heimans and Henry Timms

  • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

    by Ozan Varol

  • How to Succeed with Continuous Improvement: A Primer for Becoming the Best in the World

    by Joakim Ahlstrom

  • Holacracy: The New Management System for a Rapidly Changing World

    by Brian Robertson

  • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    by Chris Goward

  • The Power of Experiments: Decision Making in a Data-Driven World

    by Michael Luca and Max Bazerman

  • Thinking Fast and Slow

    by Daniel Kahneman

  • Field Experiments: Design, Analysis, and Interpretation

    by Alan Gerber and Donald Green

  • Trustworthy Online Controlled Experiments (A Practical Guide to A/B Testing)

    by Ron Kohavi, Diane Tang and Ya Xu

  • Experimentation Works: The Surprising Power of Business Experiments

    by Stefan Thomke

  • Influence: The Psychology of Persuasion

    by Robert Cialdini

  • Switch: How to Change Things When Change is Hard

    by Chip Heath and Dan Heath

  • Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

    by Annie Duke

  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

    by April Dunford

  • The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    by Rob Fitzpatrick

  • The Choice Factory: 25 Behavioural Biases That Influence What We Buy

    by Richard Shotton

  • Nudge: The Final Edition

    by Richard Thaler and Cass Sunstein

  • The Pyramid Principle: Logic in Writing and Thinking

    by Barbara Minto

  • This is Marketing

    by Seth Godin

  • Purple Cow: Transform Your Business by Being Remarkable

    by Seth Godin

  • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

    by Dan Ariely

  • Escaping the Build Trap: How Effective Product Management Creates Real Value

    by Melissa Perri

  • Inspired: How to Create Tech Products Customers Love

    by Marty Cagan

  • Empowered: Ordinary People, Extraordinary Products

    by Marty Cagan

  • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

    by Teresa Torres

  • The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    by Dan Olsen

  • Ogilvy on Advertising

    by David Ogilvy

  • The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

    by Robert Bly

  • Lean Analytics: Use Data to Build a Better Startup Faster

    by Alistair Croll and Benjamin Yoskovitz

  • The Behaviour Business: How to Apply Behavioural Science for Business Success

    by Richard Chataway

  • Good Strategy Bad Strategy: The Difference and Why It Matters

    by Richard Rumelt

  • Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    by Colin Bryar and Bill Carr

  • 7 Powers: The Foundations of Business Strategy

    by Hamilton Helmer

  • The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

    by Leigh Caldwell

  • Running Lean: Iterate from Plan A to a Plan That Works

    by Ash Maurya

  • The Lean Startup

    by Eric Ries

  • Zero to One: Notes on Startups, or How to Build the Future

    by Peter Thiel

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

    by Ben Horowitz

  • The Cold Start Problem: How to Start and Scale Network Effects

    by Andrew Chen

  • Surely You’re Joking, Mr. Feynman!: Adventures of a Curious Character

    by Richard Feynmann

  • Six Easy Pieces: Essentials of Physics Explained by Its Most Brilliant Teacher

    by Richard Feynmann

  • The Courage to Be Disliked: The Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness

    by Ichiro Kishami and Fumitake Koga

  • Influence: The Psychology of Persuasion

    by Robert Cialdini

  • Pre-Suasion

    by Robert Cialdini

  • Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

    Nassim Nicholas Taleb

  • Skin in the Game: Hidden Asymmetries in Daily Life

    Nassim Nicholas Taleb

  • Anti-fragile: Things That Gain From Disorder

    Nassim Nicholas Taleb

  • The Bed of Procrustes: Philosophical and Practical Aphorisms

    Nassim Nicholas Taleb

  • The Basic Laws of Human Stupidity

    by Carlo Cipolla

  • The Effective Executive: The Definitive Guide to Getting the Right Things Done

    by Peter Drucker

  • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

    by John Doerr

  • Testing Business Ideas: A Field Guide for Rapid Experimentation

    by David Bland and Alex Osterwalder

  • The Autobiography of Benjamin Franklin

    by Benjamin Franklin

  • Start with Why: How Great Leaders Inspire Everyone to Take Action

    by Simon Sinek

  • The Rational Optimist: How Prosperity Evolves

    by Matt Ridley

  • The Making of a Manager: What to Do When Everyone Looks to You

    by Julie Zhou

  • Blitzscaling

    by Reid Hoffman and Chris Yeh

  • Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

    by Ramli John

  • Product-Led Growth: How to Build a Product That Sells Itself

    by Wes Bush

  • ZAG: The #1 Strategy of High-Performance Brands

    by Martin Neumeier

  • Confessions of an Advertising Man

    by David Ogilvy

  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland

  • Mistakes Were Made (but Not By Me) Third Edition: Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

    by Carol Tavris and Elliot Aronson

  • Monetizing Innovation: How Smart Companies Design the Product Around the Price

    by Madhavan Ramanujam and Georg Tacke

  • Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    by Colin Bryar and Bill Carr

  • Positioning: The Battle for Your Mind

    by Al Ries and Jack Trout

  • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

    by Kim Scott

  • High Output Management

    by Andrew Grove

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    by Noah Goldstein, Steve Martin and Robert Cialdini

  • No Rules Rules: Netflix and the Culture of Reinvention

    by Reed Hastings and Erin Meyer

  • SPIN Selling

    by Neil Rackham

  • Hook Point: How to Stand Out in a 3-Second World

    by Brendan Kane

  • The Business of Choice: Marketing to Consumers' Instincts

    by Matthew Willcox

  • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

    by David Baker

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    by Donald Miller

  • The Win Without Pitching Manifesto

    by Blair Enns

  • A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

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  • Designing with Data: Improving the User Experience with A/B Testing

    by Rochelle King, Elizabeth Churchill and Caitlin Tan

  • Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce

    by Georgi Georgiev

  • The Champion's Mind: How Great Athletes Think, Train, and Thrive

    by Jim Afremow

  • Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

    by Eli Schwartz

  • The Strategy And Tactics of Pricing: A Guide to Growing More Profitably

    by John Nagle and Thomas Hogan

  • The Goal: A Process of Ongoing Improvement

    by Eliyahu Goldratt

  • Calling Bullshit: The Art of Skepticism in a Data-Driven World

    by Carl Bergstrom and Jevin West

  • Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams

    by John O’Sullivan

  • The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

    By Maria Konnikova

  • The Black Swan: The Impact of the Highly Improbable:

    by Nassim Nicholas Taleb

  • The Workshop Survival Guide: How to Design and Teach Educational Workshops That Work Every Time

    By Rob Fitzpatrick and Devin Hunt

  • The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

    By Leigh Caldwell

  • Statistics for Experimenters: Design, Innovation, and Discovery

    by George Box

  • How to Decide: Simple Tools for Making Better Choices

    by Annie Duke

  • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

    by Jim Edwards

  • Decoded: The Science Behind Why We Buy

    by Phil Barden

  • The small BIG: small changes that spark big influence

    by Steve Martin et al.

  • How Brands Grow: What Marketers Don't Know

    by Byron Sharp

  • How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

    by Jenni Romaniuk and Byron Sharp

  • Noise: A Flaw in Human Judgment

    by Daniel Kahneman et al.

  • The Art of Intentional Thinking: Master Your Mindset. Control and Choose Your Thoughts. Create Mental Habits to Fulfill Your Potential

    by Peter Hollins

  • The Systems Thinker - Mental Models: Take Control Over Your Thought Patterns. Learn Advanced Decision-Making and Problem-Solving Skills.

    by Albert Rutherford

  • Mental Models: 30 Thinking Tools that Separate the Average From the Exceptional. Improved Decision-Making, Logical Analysis, and Problem-Solving.

    by Peter Hollins

  • Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators

    by Patrick Lencioni

  • 1-Page Marketing Plan

    by Allan Dib

  • Authentic: A Memoir by the Founder of Vans

    by Paul Van Doren

  • Jony Ive: The Genius Behind Apple's Greatest Products

    by Leander Kahney

  • The Almanack Of Naval Ravikant

    by Eric Jorgenson

  • Nudge: The Final Edition

    by Richard Thaler and Cass Sunstein

  • Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

    by Seth Stephens-Davidowitz

  • Disrupted

    by Dan Lyons

  • Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy

    by Cathy O’Neil

  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

    by James Clear

  • The Business of Belonging: How to Make Community your Competitive Advantage

    by David Spinks

  • Shoe Dog: A Memoir by the Creator of Nike

    by Phil Knight

  • The Undoing Project: A Friendship That Changed Our Minds

    By Michael Lewis

  • The Culture Code: The Secrets of Highly Successful Groups

    by Daniel Coyle

  • That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

    by Marc Randolph

  • How To Turn Down A Billion Dollars

    by Billy Gallagher

  • The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win

    by Gene Kim et al.

  • Communities of Practice: Learning, Meaning, and Identity (Learning in Doing: Social, Cognitive and Computational Perspectives)

    by Etienne Wenger

  • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions

    by Jim Frost

  • Fundamentals of A/B Testing

    by Alex Dombrowski

  • Introduction to Statistics: An Intuitive Guide for Analyzing Data and Unlocking Discoveries

    by Jim Frost

  • Statistical Design and Analysis of Experiments With Applications to Engineering and Science

    by Robert Mason et al.

  • Causal Inference for Statistics, Social, and Biomedical Sciences: An Introduction

    by Guido Imbens et al.

  • Causality: Models, Reasoning and Inference

    by Judea Pearl