Experimentation Masters Podcast

Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact and why experimentation needs to be simple.

Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good & Fast can co-exist, Atlassian's Good, Better, Best Framework & how designers build confidence around a new idea.

Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets matter the most when developing an experimentation culture. Sunita shares insights on managing a global experimentation program, starting small to make a fast start and how to impact big strategic decisions.

Ken Kutyn, Principal Solutions Engineer, Amplitude discusses how to develop high-velocity experimentation in your organisation. Ken shares what a good experimentation program strategy looks like, laying a solid data foundation and critical steps for scaled experimentation.

Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interactions and future directions for ABsmartly and the industry.

Aleksander Fabijan, Senior Product Manager Microsoft Experimentation Platform (ExP) team, provides practical strategies and lessons from his paper - It Takes a Flywheel to Fly: Kickstarting & Growing A/B Testing Momentum at Scale.

Erin Weigel, Senior Group Design Product Manager provides an overview of the journey and challenges of writing her new book Design for Impact: Your Guide to Designing Effective Product Experiments. We discuss some of the key points that stood out when reading Erin's book.

Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance. Learn how one of the world’s leading airlines plans to transform customer experience.

Jason van der Merwe, Director of Engineering and Growth at Strava, provides some practical tips and lessons on performing negative experiments. Jason shares how Strava use negative experiments to identify value creating opportunities and amplify customer experiences.

Lukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is currently the Director of Experimentation at Vista.

Picking up from Part One, Vishal Kapoor discusses why you need to be more surgical when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modelling to predict real-world marketplace outcomes.

Vishal Kapoor is the Director of Product at Shipt. Vishal has built, launched, and scaled next-generation consumer products that have generated billions in revenue at Zynga, Lyft and Shipt. In this episode, he provides a practical masterclass on Marketplace Experimentation.

Sebastien Polis is the Experimentation Lead at Dojo. Sebastien knows a thing or two about creating impact with experimentation in startups and large enterprise. Hear how he has established and scaled experimentation at fast-scaling B2B2C FinTech Dojo.

Rohan Katyal was the Senior PM, Experimentation at Yelp. He was responsible for building and growing the experimentation program at Yelp. Rohan’s approach to democratising experimentation is the subject of a Harvard Business School case study.

Denise Visser is the captain of the award winning experimentation program at bol.com. In this episode, we learn how Denise established and grew the bol.com experimentation program from less than 100 experiments in 2018, to more than 1,000 experiments.

Justin Porcano shares how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub.

Ruben de Boer uses the principles of behavioural psychology to produce organisational transformation in complex businesses. In this episode, we discuss Ruben's four quadrant framework for effective experimentation program change management.

Michael Luca is an Associate Professor at Harvard Business School. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb overlooked second and third order effects of experimentation and why Uber changed experimentation strategy.

James Slatyer knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate marketplace.

Jonny Longden has 15 years experience improving websites with strategy, experimentation and data, building and leading the experimentation team at Sky. In this episode, we discuss how he established and scaled the experimentation team at Sky.

Eden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.

Kate Sutton has solved some of the world's toughest challenges. In this episode, she teaches us how to innovate successfully in the public sector, how to use experiments to create learning loops and why it’s important to have a scaling plan and business model in mind to drive growth.

Listen to the Experimentation Masters Podcast to be a more confident and successful leader. Learn practical tips, methods and techniques from world-leading experts in experimentation. Experimentation is the fastest way to figure out what works, and what doesn’t.